Evolve Impact Introduces Impact Coaching®: Aligning Profit and Purpose in the Creative and Built Environments
WASHINGTON, April 22, 2024 – In today’s evolving business landscape, firms in the architecture, engineering construction (AEC) and creative industries face mounting pressure to deliver both business results and meaningful impact. While traditional business models prioritize profit, a growing wave of purpose-driven organizations are redefining success — measuring outcomes not only in financial terms but in their contributions to people, communities and the environment.
In response, Evolve Impact proudly introduces Impact Coaching®, a transformative coaching framework designed to support leaders and teams working at the intersection of profit and purpose. Built specifically for organizations shaping the built world and human experience, Impact Coaching empowers leaders to align values, strategy and culture — fostering environments where people thrive and bold ideas come to life.
“At the heart of any successful firm is authentic leadership,” says Jill Barrett, Founder and Managing Partner at Evolve Impact. “Impact Coaching helps leaders live their values, navigate complexity with clarity, and create cultures where purpose and performance move in the same direction."
Impact Coaching® recognizes that achieving alignment between business purpose and financial goals is essential — especially in industries where leadership decisions shape the spaces and systems we all inhabit. When a company’s stated purpose is out of sync with its internal actions, that misalignment can be perceived as hypocrisy, eroding both trust and credibility. The consequences ripple outward, weakening team morale, damaging external reputation, and undermining long-term success.
At the heart of alignment is authentic leadership — when leaders consistently act in ways that reflect their values and the values of their organization. Impact Coaching creates space for this alignment to take root, helping leaders clarify their personal purpose and connect it to the organization’s broader mission.
By centering on authenticity, cross-silo collaboration, and whole-system thinking, Impact Coaching catalyzes cultural transformation. It shifts leadership behaviors from transactional to intentional — encouraging teams to understand, embody, and champion a dual commitment to profit and purpose. The result: a workplace where success is measured not only in financial terms, but in social and environmental impact as well.
“In firms shaping the physical and experiential environment — whether designing public space, building infrastructure, or advancing creative innovation — leadership misalignment has real-world consequences,” says Jeremy Spaulding, Managing Partner at Evolve. “Impact Coaching brings clarity to the coaching relationship by anchoring engagements in shared goals for both profit and purpose.”
Unlike conventional coaching approaches, Impact Coaching introduces a clear framework for cultural and leadership transformation, with defined outcomes tied to both financial and non-financial performance. While the coaching experience remains personalized and confidential, it is always purpose-led, values-driven and outcome-aware.
Since its founding, Evolve Impact has contributed to the impact space by bringing clear measurement standards, specialized whole-system models and products and deep human development for entrepreneurs and business leaders across the AEC and creative industries. With the launch of the Impact Coaching® mark, Evolve deepens its commitment to transforming leadership in the studios, sites and spaces where work takes shape.
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About Evolve Impact
Founded in 2015 and headquartered in Washington, DC—with offices in Pittsburgh, Cleveland and Rehoboth Beach—Evolve Impact® is a boutique coaching and human capital advisory firm that helps mission-driven companies navigate transition with purpose and impact. Serving clients across the creative and built economies—including media, entertainment, architecture, engineering, construction and tech—Evolve Impact specializes in guiding organizations through pivotal moments such as scaling, mergers and acquisitions, downsizing and leadership transitions.
Evolve Impact offers tailored executive and group coaching, scalable programs for managers and human capital advisory services that align organizational growth with cultural strength and values-driven leadership. With deep expertise in entrepreneurship, leadership development and organizational strategy, we partner closely with clients to build resilient, forward-thinking companies that benefit people, communities and the planet.